Creative Marketing Lab

Conversion House

August 21, 2025
The Austonian Club
5:30-9:30 PM
Austin, Texas
30 Leaders

Downtown venue with a view. Collaborative, creative environment. Good people. Controlled chaos.

If you leave without two new peers and one test to run Monday, we did it wrong.

This event has passed!

Stay tuned for the next Conversion House event near you.

Conversion House Creative Lab
American Marketing Association Austin Chapter

In Association with the American Marketing Association Austin Chapter

What is this?

A high‑signal, creatively unhinged micro‑gathering for marketers who build, ship, and measure. Part workshop, part playground, all practical.

Real Conversation

No keynotes from people who haven't run a campaign since 2015. Just operators sharing what actually works.

Fast Experiments

Test ideas in real-time. Build prototypes. Break things safely. Learn by doing, not just talking.

Proof You Can Use

Walk away with frameworks, templates, and case studies you can present to your team on Monday.

You'll get:

Real conversation, fast experiments, and proof you can bring to your boss.

Marketing workshop collaboration

"Thank you so much and thank you for the wonderful event. I learned some things and made some great new contacts. Your hospitality shines through."

— Founder of Wednesday Women

Downtown Austin

The Venue

The Austonian Club in Downtown Austin

Connect with your fellow ATX-based senior marketers in a luxurious downtown venue with a view.

The Austonian Club Bar

Premium Bar & Lounge

Craft cocktails & networking

The Austonian Club Entry

Downtown Location

Stunning city views

Why This Venue?

The Austonian Club offers the perfect blend of sophistication and creativity. With panoramic views of downtown Austin and an atmosphere that inspires innovation, it's the ideal setting for meaningful conversations and collaborative breakthroughs.

Interactive Experiences

The Experience Stations

Six stations designed to spark ideas, test assumptions, and create connections that last beyond the event.

Hot Takes Wall

Hot Takes Wall

Write the take, or +1 someone else with a sticker. The spiciest ones get a live mini‑debate.

Outcome

One belief worth testing, not just tweeting.

Mystery Boxes

Mystery Boxes

We seed the boxes with prompts from the community. You open one, you pitch a solution in two minutes, the room votes with stickers.

Outcome

One idea you can pilot next sprint.

Pitch the Worst Launch

Pitch the Worst Launch

You get a fake brand, you design the worst go‑to‑market imaginable. If the room can't stop talking about it, you win.

Outcome

A reminder that bad ideas die fast when the strategy is clear.

Worst AI Product Awards
Deadline to submit: August 14.

Worst AI Product Awards

Pre‑seed contest: submit your worst AI brand idea. The best entries get mocked up and displayed at the event.

Outcome

Comic relief, plus a sharper nose for nonsense in your own work.

CTA Cocktails

CTA Cocktails

Drinks named after marketing sins and small wins. "The Attribution Nightmare" and "Conversion Rate Celebration" await.

Outcome

Courage, also hydration.

Quiet Quitting Zone

Quiet Quitting Zone

A calm corner for a reset, soft sounds, and non‑networking. Sometimes the best ideas come when you stop trying so hard.

Outcome

Five minutes of peace so you actually enjoy the rest.

Panel Judges

Expert judges who will evaluate the most creatively terrible go-to-market strategies

Aaron Rayner

Aaron Rayner

President

AMA Austin Chapter

Ido Mart

Ido Mart

CMO

Manychat

The Magic is in the Mix

Each experience is designed to complement the others. You'll rotate through stations, building on ideas and connections as you go. By the end, you'll have a toolkit of insights and a network of peers who actually get what you do.

Curated Community

Who Should Come?

This isn't for everyone. It's for marketers who build, ship, and measure. People who care more about results than recognition.

Heads of Marketing

Demand, Brand, Product Marketing leaders who own the strategy and need to prove ROI.

Budget responsibilityTeam leadershipStrategic planning

Senior Operators

The people who write briefs, ship campaigns, and obsess over the numbers.

Campaign executionPerformance analysisCross-functional collaboration

Collaborative Leaders

People who can be useful to others, and want the same back. No ego, just results.

Knowledge sharingProblem solvingCommunity building
Marketing professionals collaborating
Senior marketing professionals only
Direct budget responsibility required

Capacity is small on purpose.

If you're in the room, you belong there. We curate for quality, not quantity. Every person adds value to every other person.

This event has passed! Stay tuned for the next Conversion House event near you.

3.5 Hours of Impact

Schedule Snapshot

Three and a half hours of focused, high-energy collaboration. Every minute designed to maximize value and minimize waste.

Doors

5:30 PM

Grab a drink, meet three humans

Check in, get your name tag, and start connecting. No awkward standing around.

Breakouts

6:30 PM

Dinner served, craft your worst GTM pitch

Eat, laugh, and collaborate. Your team's mission: build a truly terrible go-to-market strategy.

Presentations

7:30 PM

Put your bad ideas on blast

Each group presents their pitch. Sabotage encouraged. Applause mandatory.

Awards

8:15 PM

Trophies, glory, no cash prizes

We crown the worst of the worst. Bragging rights secured.

Cocktail Hour

8:15–9:30 PM

Toast the chaos, vibe to the DJ

One last round, a few more convos, and a well-earned exhale.

Designed for Maximum Impact

Every segment flows into the next. Ideas build on each other. Connections deepen throughout the evening. You'll leave energized, not exhausted.

FAQs

The questions everyone asks, answered honestly. If you don't see yours here, just ask when you RSVP.

Yes, with RSVP and confirmation. We confirm seats on a rolling basis. This is an investment in the Austin marketing community, not a revenue event.

Still have questions?

We're here to help. Reach out with any concerns, special requests, or random thoughts.

Ready for Some Heat?

Share your spiciest marketing takes and see what the community thinks. Real-time voting, real opinions, real fun.

Ready to Find the Fun in Marketing Again?

If you're tired of "thought leadership" that never survives Monday, come rediscover your creative spark with people who still love the craft.

August 21st in Austin. 30 seats. Real conversations. Creative energy. Genuine connections.

This event has passed!

Stay tuned for the next Conversion House event near you.

What Happens Next

→ You request an invite (takes 2 minutes)

→ We review and confirm your spot within 48 hours

→ You get event details and prep materials

→ August 21st: You show up ready to connect and create